Pengaruh Strategi Promosi dan Brand Awareness terhadap Keputusan Pembelian Fore Coffee Di Cipete

Abstract

This study aims to find out if there is an influence of Promotion Strategy and Brand Awareness On Purchasing Decisions At Fore Coffe Cipete. This research was conducted in August 2019 through the help of Google Form (Online Questionnaire). The population in this study was Fore Coffe consumers in South Jakarta area, especially in Cipete area. Sampling using purposive samplingtechniques. The research data was obtained through an online questionnaire on promotional strategies and brand awareness to 100 respondents. The instrument testing method used is validity and reliability testing. The data analysis techniques used are quantitative descriptive techniques, linear regression analysis and t. The results show that in promotional strategies and brand awareness fore coffe has an influence on purchasing decisions.