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Social Research Methods

Qualitative and Quantitative Approaches

This book explains and demonstrates to students when to use and how to apply the quantitative and qualitative techniques that they′ll need to do their own social research. Using actual examples from psychology, sociology, anthropology, health and education, the book provides readers with both a conceptual understanding of each technique as well as showing them how to use the technique.

Bernard does an excellent job of not only showing how to practice research, but also provides a detailed discussion of broader historical and philosophical contexts that are important for understanding research.