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Social Research Methods

Qualitative and Quantitative Approaches

This book explains and demonstrates to students when to use and how to apply the quantitative and qualitative techniques that they′ll need to do their own social research. Using actual examples from psychology, sociology, anthropology, health and education, the book provides readers with both a conceptual understanding of each technique as well as showing them how to use the technique.

Bernard does an excellent job of not only showing how to practice research, but also provides a detailed discussion of broader historical and philosophical contexts that are important for understanding research.

Research Methods in Education and Psychology

Integrating Diversity with Quantitative and Qualitative Approaches

Focused on providing as full a picture as possible of what is considered to be "good" research, Research Methods in Education and Psychology explains quantitative and qualitative methods and incorporates the viewpoints of various research paradigms into the descriptions of these methods. It not only covers two of the standard paradigms (postpositivist and interpretive/constructivist) but also a relatively new emancipatory paradigm that is inclusive of the perspectives of feminists, ethnic/racial minorities, and persons with disabilities. In each chapter, Donna M. Mertens carefully explains a step of the research process from the literature review to types of research method to analysis and reporting of quantitative or qualitative approaches. As an added plus, she includes a sample study and abstract in each chapter to illustrate the concepts discussed in that chapter. To enhance your students reading, she has also included: - Chapter opening examples and lists of topics to consider - Boxed examples and points to consider - Sample studies in every chapter to illustrate key ideas - Sequence steps to guide each stage of the research process - End-of-chapter "Questions and Answers for Discussion and Application" to elicit further reflection of the material covered

In each chapter, Donna M Mertens carefully explains a step of the research process through the literature review, research method and analysis to reporting the research.

Business Research Methods and Statistics Using SPSS

Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises.

The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research.